"Aussie Beef & Lamb" is a brand that, through collaboration with the meat industry and the Australian government, offers services like market expansion, product promotion, and technology R&D for Australia's red meat industry. This helps the beef, lamb, and livestock sectors become profitable and sustainable, better meeting societal and consumer needs.

Australian red meat is a product of the country's superior natural environment. The unique climate, vast land, and pristine conditions create an ideal livestock habitat, ensuring a stable, high-quality red meat supply all year round. Renowned globally for its quality, Australian red meat is exported to over 100 countries, thanks to Australia's robust food safety system, strict quality control, and full traceability from farm to table.

Aussie Beef & Lamb focuses on research, development, and marketing to drive the ongoing prosperity of Australia's red meat and livestock industries. The brand is built on three core values: "Ideal Home," "Trusted Quality," and "Pure Enjoyment." It actively promotes environmental sustainability in areas like emissions reduction, water resource management, and land conservation, which are essential for environmental protection and producing nutritious, high-quality red meat. The industry has set a goal of achieving carbon neutrality by 2030 (CN30), demonstrating its commitment to addressing carbon emissions and boosting long-term productivity to work toward net-zero emissions.

Aussie Beef & Lamb has four offices in the Greater China region: Beijing, Shanghai, Hong Kong, and Taiwan. Follow its official WeChat account "Aussie Beef & Lamb" for more information and updates.