Laxiexiaoxin (Fujian) Food Industry Co., Ltd. was established in 2000. After twenty years of development, the company has become a representative enterprise of the private economy in Jinjiang. It mainly produces snacks such as jelly, pudding, candy, beverages, snacks, and fast food, with more than 300 varieties in six major series. Its products are exported to more than 30 countries and regions including Europe, America, Southeast Asia, and Africa.

Based on the characteristics of the industry, Laxiexiaoxin Group has carefully laid out its operations and has a large sales network in the domestic market, consisting of over 1,500 distributors and tens of thousands of retail terminals. It covers 31 provinces and cities nationwide and has established close partnerships with many domestic and foreign large retailers such as Walmart, RT-Mart, Yonghui, and CR Vanguard. It has built a nationwide sales channel and marketing network. With a comprehensive layout of categories and channels, the annual sales have shown a high-speed growth trend, and the jelly market share remains stable at second place.