Lyre's was designed to change the way of drinks in the world. Mark Livings had an epithet in 2017. Balancing his professional life and social needs was a challenge for him as an executive. This problem is common among teams, especially when choosing non-alcoholic, low-alcohol drinks means compromising taste. So an interesting question came to his mind: How do we keep drinking socially without compromising our taste? Launched in 2019 after three years of development, the product of Lyre's aims to give people the freedom to enjoy fine wines while remaining social.