Bord Bia is the Irish state agency responsible for the marketing and promotion of Irish food and drink in overseas markets. Our aim is to bring Irish food to global tables. Bord Bia connects local food and beverage suppliers with trade purchasers around the world and helps build and develop long-term strategic relationships between Irish food companies and their customers, thus contributing significantly to the continued growth of Irish food, drink and horticulture exports. The impressive growth of Irish whiskey in China, growing 270% from 2017 to 2021. Irish whiskey is the fastest growing whiskey category in China today and Bord Bia aims to support the growth of Irish whiskey distillers in the Chinese market.